AI Training for a Marketing Team
Two-day hands-on workshop for 15 people. Prompt engineering, content creation, and data analysis with AI.
Marketing agency
Project client
Challenge
A marketing agency with 15 people. The team was using ChatGPT haphazardly — everyone had their own approach, no guidelines, no shared prompts. Some outputs were low quality, while others avoided AI entirely out of fear of making mistakes.
Solution
A two-day hands-on workshop:
Day 1: Fundamentals — how AI works, what it can and cannot do. Data security and company policies. Practical exercises with ChatGPT and Claude on real-world tasks.
Day 2: Advanced techniques — prompt engineering for copywriting, data analysis, and brainstorming. Building a shared prompt library for the team.
Results
- 3x higher productivity in content creation
- Shared guidelines for safe AI usage
- Library of 50+ prompts for recurring tasks
- Follow-up — one month of ongoing support and workflow refinement
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